Says MPH's chief operating officer Donald Key :
Back in 2000, the concept of a mega bookstore was something new. We were not sure how Malaysians would take to this idea but we took a risk and went ahead with it. Right from the beginning, we had contests and events such as storytelling sessions, fashion shows, talks, craft, cooking and hair styling demonstrations. ... This lifestyle concept was an instant hit with the customers. They had not seen anything like it before in bookstores here, and it transformed the entire industry.Today, of course, we are no longer the only player in the industry. But the industry has changed for the better and we are proud to have contributed towards that.It's interesting how quickly we have got used to the concept of the huge bookshop. I must confess that I seldom visit this branch of MPH because the size of Mega Mall (Mega Hell!) freaks me out, but much prefer the 1 Utama branch. My favourite huge bookshop, of course, is Kinokuniya, and it's high time I paid it a visit and did some serious damage to my credit card ...
But I must confess that hugeness for me isn't a selling point - my perfect bookshop would be small and intimate and squidgy and have just the books that I wanted to read. So let me ask you what you think - is bigger necessarily better?
By the way, MPH are celebrating with some tasty offers.


