Monday, March 07, 2005

The Word of Mouth Phenomena

We all do it. Recommend the latest "must-read" to our friends. Pick up a copy in the bookshop of the novel our friends have recommended to us.

A survey published in Britain to coincide with World Book Day confirms that nothing sells better than the recommendation of a friend or relative. One in four of those polled said the last book they read was on the basis of what a colleague or family member had told them, with almost a third of under-35s citing it as the most important factor. And only 6 percent said they bought a book because they saw it advertised.



5 comments:

Suzan Abrams, email: suzanabrams@live.co.uk said...

Sharon,
Thank you very much for being so gracious in your comments towards my thoughts. Before you filed in this post, I was going to continue the fuel of thought patterns below - to say that I had read Wuthering Heights at 14 when I couldn't understand it fully; then for a long time, it was spoilt for me. Also, I read Dicken's 'Dolby & Sons' many years ago, when I was very ill with a fever; then for years afterwards, I couldn't touch it. So I only read mags now when I feel poorly.
But just thinking the enduring power of the likes of Dickens and Mrs. Gaskell is so bewitching for me.
I'm sure you're going to love Borders in KL when it opens in April. And of course, Shakeel must come up to visit it as well.
Over here on Oxford Street, Borders has such a talent for bk display, then when I walk in, I literally want to collapse with happiness. There are so many new hardbacks out now - so many clever new books - in addition to all the others - launched for Spring '05, that Sharon, I bet Borders is going to bring the lot over to KL and you'll have a field day. The books themselves appear seductive and alluring; they look colourful, beautiful and thoroughly festive. Borders actually collected the most profits in England last year. They're just so extraordinarily different from other bookstores!

Suzan Abrams, email: suzanabrams@live.co.uk said...

Sharon,
Thank you very much for being so gracious in your comments towards my thoughts. Before you filed in this post, I was going to continue the fuel of thought patterns below - to say that I had read Wuthering Heights at 14 when I couldn't understand it fully; then for a long time, it was spoilt for me. Also, I read Dicken's 'Dolby & Sons' many years ago, when I was very ill with a fever; then for years afterwards, I couldn't touch it. So I only read mags now when I feel poorly.
But just thinking the enduring power of the likes of Dickens and Mrs. Gaskell is so bewitching for me.
I'm sure you're going to love Borders in KL when it opens in April. And of course, Shakeel must come up to visit it as well.
Over here on Oxford Street, Borders has such a talent for bk display, then when I walk in, I literally want to collapse with happiness. There are so many new hardbacks out now - so many clever new books - in addition to all the others - launched for Spring '05, that Sharon, I bet Borders is going to bring the lot over to KL and you'll have a field day. The books themselves appear seductive and alluring; they look colourful, beautiful and thoroughly festive. Borders actually collected the most profits in England last year. They're just so extraordinarily different from other bookstores!

bibliobibuli said...

I love to go to Borders in London. Am looking forward to the opening of the franchise here. But it's going to mean a big shakeout for the book retailing business in KL. There is already an oversupply of bookshops given that the reading habits of Malaysians are not changing anywhere near as quickly as retail space is growing. There's every likelihood of big players going to the wall unfortunately.

There's apparently a new independent bookshop just opened called Booksnbiscuits and I must make a visit as soon as I can drive again.

Suzan Abrams, email: suzanabrams@live.co.uk said...

Let's keep our fingers crossed that Borders makes it then.

Anonymous said...

Hi,

Just to say that I actually visited that bookstore (www.booksnbiscuits.com), It's located at plaza mont kiara (better than Bangsar I tell u! better parking for one)

Booksnbiscuits is a real charming one I tell u! One warning though: It's reall reall small lah

But its lack of size, it makes up by its good quality titles, great prices and discounts and its ambience.

There's also free coffee and some biscuits...well when I was there anyway.

Have fun and spread the word:)