Want to boost sales of your book? Just look at what a touch of celeb endorsement can do!
According to the Guardian, when the cover of Flann O'Connor's1939 novel The Third Policeman was was flashed up on screen for a moment during an episode of the cult TV series Lost fans rushed out to buy a copy to help them understand the baffling plot. Result: 15,000 copies of the book were sold in just three weeks.
Other episodes of the show have apparently seen characters reading classic bunny saga Watership Down and Madelaine L'Engle's A Wrinkle in Time.
Meanwhile, across the the world, Osama bin Laden's bedtime reading has made the Amazon Top 50 list. (Previously it ranked below the 200,000 mark) When he mentioned Rogue State: A Guide to the World's Only Superpower in a recent audio tape as a useful read about Bush "lying and practicing injustice", sales of former US State Department official William Blum's book became an immediate bestseller.
Thing is, would you really want Osama promoting your book? And just where would you send his share of the profits?