Publishers and authors are increasingly commissioning trailers for books—some with dramatizations by actors that could easily be mistaken for movie trailers—that can be viewed on their Web sites and even aired on TV and in movie theaters.The concept was initially pioneered in 2002 by Circle of Seven Productions (which cleverly trademarked the name "book trailers" so everyone else has to refer to them as "book videos").
The first mainstream publisher to have jumped on the bandwagon appears to be HarperCollins Canada. (Check out the video for Gautam Malkani's novel Londonstani and see if it tempts you to rush out and buy the book!)
The Book Standard recently announced the winners of a contest in which film students created videos for three new Bantam Dell titles. (I found the trailer for Stuart: A Life Backwards horrendously Pythonesque, though.)
Anyway, think the idea will catch on??