Of interest to those of you with books out, or in the pipeline, and a small or non-existent promotional budget.
Anthony Thornton tells in the Times how he promoted his book The Libertines: Bound Together by adopting the same strategies on the internet as the band he was writing about. He had no advertising campaign and says there was no guarantee that his book would get any media coverage at all. But by working to make friends on the web, Thornton managed to hit Amazon's Top Ten bestselling pre-orders!!
(Writing articles about writing your book is another excellent promotional tool. And no doubt I've just done my bit for his cause too by blogging this. )