And Sullivan notes that :
There's nothing more annoying than an author banging on about their latest launch or tour or reviews and trying to be entertaining, when you know they just want you to follow the links and order their books.She goes alone to a blogging workshop and learns that what readers really want is :
... an insight into the blogger's life as a writer, but that doesn't necessarily mean they want a blow-by-blow diary entry about the writer's day. The most popular bloggers take a creative approach.Some of the Australian authors who have the knack, she reckons, are Penni Russon, Jaclyn Moriarty, Maureen Johnson, while the ultimate blogging author is British author Neil Gaiman (1.6 million hits a day!)
There is no doubt that blogging helps an author build a fan base. Many authors also find blogging a very useful way of getting feedback on content before they publish. (You might like to check out this very interesting piece by Tania Ralli which appeared in The New York Times some time back.)
Of course, closer to home we have some very good blogging authors ... check out the Biblioscribblio links in the sidebar!
(BTW any passing authors who don't have a blog but might like to guest blog a piece here, are very welcome to contact me!)