Along the way he shares his thoughts on subjects such as: Zadie Smith and the new generation of authors; how Amazon.com has changed the retail market; the rise and rise of Rowling; Franzen snubbing Oprah; the explosion of literary festivals; how literary prizes have come to be the most reliable guides in a perplexing landscape; why McEwan's success typifies the decade; how blogs have taken over the role of reviewing; how Lynne Truss talks to our anxiety in an age of cultural upheaval; and finally, the Kindle.
This article is a must-read for anyone interested in the trends, and it's nice to discover that McCrum is very optimistic about the future of the book :
... what I have described are the birth pangs of a golden age. The market for the printed book is now global; the opportunities for the digital book are almost unimaginable. To be a writer in the English language today is to be one of the luckiest people alive.