Says Tesco's marketing director Paul Morris (left, and something of a Harry Potter lookalike) :
At the moment we are focusing on iconic books that capture the public's imagination.I haven't been into Tescos since I vowed not to after the last Potter debacle (and certainly don't miss it!) so can anyone tell me if they actually have sold any other titles since then? It's my feeling that the hypermarket does does precisely zilch for readers for the rest of the year, and now pulls the rug from under the feet of the bookstores (who do plenty for readers all year round and operate one of the trickiest retail businesses) when it can take advantage of the situation.
All's fair in love and commerce, but this still gets my goat (or should that be Christmas turkey).