...with southerners slavishly following the recommendations of chatshow hosts Richard & Judy while northerners studiously ignore them ...The Daily Telegraph reports that:
A study of (library) lending habits shows that Richard Madeley and his co-presenter and wife Judy Finnigan have had a "profound" effect on the books people choose to read. But while libraries across the south of England illustrate a dogged following of the couple's advice, further north, readers prefer crime thrillers and traditional romance novels. ... Books recommended by Richard & Judy accounted for more than 50 per cent of titles appearing in the list of the top 10 most borrowed books in London, the south east, south west and east Midlands. But none of the books they suggested appeared in the top 10 for Wales, the north east, northern Ireland, north west or Scotland. Readers in these areas preferred crime novels and thrillers by authors such as the American crime writers James Patterson and Michael Connelly.But as Jack Malven in The Times points out, the power of Richard and Judy as arbiters of literary taste is on the wane :
During their heyday on Channel 4 they commanded the attention of 3 million viewers, but their move last year to Watch, a non-terrestrial channel, has reduced their audience to as little as 12,000 — fewer than a programme about train journeys in Switzerland.