Getting published by foreign-based major players is a big challenge for Malaysian writers because unlike countries such as India, we do not have many prominent writers whose works have been published or translated for an international audience. ... You need to be persistent and willing to accept criticisms. Once you find a willing publisher, you must put your ego aside and be ready to go out and convince bookstores to carry your book. You really cannot just leave it to the publisher’s marketing department or your agent. ... In an ideal world, if your book is good, it will sell itself but this isn’t an ideal world — no one will come knocking unless you tell them what you have.Tan Twan Eng in The Star's Metro North dispenses advice, and talks about his love for Penang and his next novel, set in Cameron Highlands and due to be published next year.