Social Networking, the Bookstore, and the Bloggers

I have novelist Yang-May Ooi's latest book* in my hand ... but this time it isn't fiction. With co-writer Silvia Cambié, she has written International Communications Strategy : Developments in Cross-Cultural Cummunications and Social Media and is published by Kogan Page. (Listen to the authors talking about how they came to write the book here.) And I got such a surprise when I came to the chapter called Authenticity and Trust, because one of the case studies ... was about MPH Breakfast Club and how it brought together bloggers and writers and bookstore in an extremely positive way, connecting both online and in the real world. (Here's Tang-May's blog entry about the events she took part in.) I love this description of Eric Forbes :

He is clearly regarded as a local expert of publishing, writing and high-quality literature and has become widely known through his blog. In person he is approachable and unpretentious, reflecting the style and tone of his blog ...

Quite! Also mentioned (ahem!) :

Other literary events, such as 'Readings' run by Sharon Bakar, have also been thriving both on the blogs and in other trendy venues around Kuala Lumpur. Would-be writers encourage each other and enterprising young publishers have been forming new imprints to showcase local short stories and essays. many new writers have added their works to the body of Malaysian writing and a few more have been publsihed overseas. ... The key to success has been strong personal networks ... strengthened by the social media.

It's really good when someone recognises what you are doing, as well as the way that a terrific network of encouragment and support exists in KL now. I wonder where Breakfast Club has got to, though? Now that MPH in BV2 has closed, does it still have a home? (*Thanks a lot Yang-May for the copy.)