MPH celebrates the 10th anniversary of the opening of the first book megastore in the country - the branch in Mid Valley Megamall in Kuala Lumpur, and in Starmag Rouwen Lim finds out all about it.
Says MPH's chief operating officer Donald Key :
Back in 2000, the concept of a mega bookstore was something new. We were not sure how Malaysians would take to this idea but we took a risk and went ahead with it. Right from the beginning, we had contests and events such as storytelling sessions, fashion shows, talks, craft, cooking and hair styling demonstrations. ... This lifestyle concept was an instant hit with the customers. They had not seen anything like it before in bookstores here, and it transformed the entire industry.Today, of course, we are no longer the only player in the industry. But the industry has changed for the better and we are proud to have contributed towards that.It's interesting how quickly we have got used to the concept of the huge bookshop. I must confess that I seldom visit this branch of MPH because the size of Mega Mall (Mega Hell!) freaks me out, but much prefer the 1 Utama branch. My favourite huge bookshop, of course, is Kinokuniya, and it's high time I paid it a visit and did some serious damage to my credit card ...
By the way, MPH are celebrating with some tasty offers.