Showing posts with label dumbing down. Show all posts
Showing posts with label dumbing down. Show all posts

Friday, October 24, 2008

Rebranding - Bookninja Style

How you like the saucy new cover for Margaret Atwood's The Handmaid's Tale?

Yes, it is a joke, sort of.

Earlier this month Bookninja asked :

Are top novelists being rebranded to meet the purchasing habits of an embiggened sector of stupid readers?
in response to this very worrying article in The Independent about novelist Margaret Drabble being under pressure from her publishers to "rebrand" her fiction ... i.e. dumb down.

Bookninja invited blog readers to send in their cover designs for the classics rebranded as more popular genres, and many rose to the challenge with hilarious results. You are invited to vote for the winner by email, but voting closes today so you need to be quick.


Postscript :

Think you can do even better? Now the Guardian is inviting you to send in your own efforts.