The Idiot Behind the Iron Mask has an extremely amusing and well-written post about the Malaysian obsession with breaking meaningless records ... and the book which joyfully celebrates such folly.*
The backstory is of course the mini-revolution waged by students of the Malaysian Multimedia University who rightly felt that a bid to make it into the record book for creating the world's longest kebab (now, what was that about this being a self-satirising country ...?) wasn't exactly the best use of their university education.
And a note to xaph (a fellow more cynical than I) - I did actually suggest some time back that the Pahang State Library be included in the book ... in the stolen library books category.
*(And here, once again, is a book with a grammatically incorrect title! It should of course be The Malaysian Book of Records!)