And if I understand this correctly (and remember my Malay is baaaad), the writer seems to come away with the impression it's all about successfully promoting the product.
I'm no expert, but I suspect that there might be a little more to it than that.
I rather think that you need an author who speaks not only to the concerns of the nation, but also to the hearts and minds of international audience.
The Nobel has also a strong political element. How many Malay language authors are prepared to fight in some sense for social justice?
And did I mention, the author should also be not only a good, but a truly great writer and usually one who has produced an impressive body of work?
Anyone spring to mind who fits the bill?
The Malaysian Nobel for Literature is actually a concern that keeps resurfacing and seems to really bother the literary establishment (as does the desire to win the prize in other fields too). Is it a mere kiasu twitch?
The situation seems to be paralleled elsewhere: Julia Lovell wrote a whole book about China's preoccupation with the prize and perhaps in this country also:
... the Nobel complex reveals the pressure points in an intellectual community not entirely sure of itself.Cecil Rajendran I think is the only Malaysian to have been nominated so far. The Utusan article doesn't even mention him. It doesn't even seem to want to even consider the fact that a Malaysian Nobel prize winner might write in a language other than Malay!