Yet, and this is deliciously ironic, nearly half of those surveyed admit to lying about their reading to appear more intelligent, while a separate survey had shown a third of Britons read "challenging literature" in order to seem well-read and so they could "join in the conversation" ... even though they could not follow what the book was about!
Meanwhile, the government is launching the National Year of Reading campaign. Among the initiatives is the encouraging bosses to set up libraries in former workplace smoking rooms. (Hoping to replace one addiction with another?)
Sian Pattenden makes some reading suggestions for the unconvinced on the Guardian blog, though I find her sniffily dismissive of contemporary British fiction. (What was Lost by Catherine O'Flynn, A Short History of Tractors in Ukrainian by Marina Lewycka, Animal's People by Indra Sinha, Gifted by Nikita Lalwani ... what's not to like?)
John Crace in the Guardian, of course, recommends his forthcoming book of digested reads. (And reckons the average reader reads 60 pages an hour - by which measure I am very slow indeed!)
Denise Winterman on the BBC website asks - do you need to read a book to be clever? Not necessarily, when so much information comes to us in other ways.
What intrigues in this piece is Professor John Sutherland's suggesting that books have lost their chic:
If you try and sell your house, estate agents will tell you to get rid of the books, they are viewed as tired and middle aged.*Gulp!*
I am feeling more and more like a dinosaur (called Bibliosaurus Text?)