In the Bookseller Anna Richardson interviews publishers and bookshops to find out the challenges in producing the film tie-in.
It's interesting then that:
Booksellers are divided on the attractiveness of and are aware of a certain snobbery among book buyers. Some welcome them with open arms, while others are rather more sniffy. ... Foyles’ Jonathan Ruppin says: “[There are] people who wouldn’t be seen dead with a film tie-in—at Foyles we rarely even bother with tie-in editions.” Nic Bottomley of Mr B’s Emporium of Reading Delights in Bath thinks that “some of the [tie-in] covers are howlers”, and tries to “avoid them like the plague”. Keeping the original cover running alongside the tie-in version is vital, Bottomley says, and a film can have a noticeable effect on book sales.I have to admit my own snobby prejudice here ... if given a choice between a tie-in edition and another edition, I'd go for the latter every time! I'd hate to people to think that I'm reading a book just because the film is coming out! And I'm discerning enough to make up my own mind about what I want to read and when.
(Well okay okay, it happened recently with No Country for Old Men and Atonement ... but you know the reasons.)
But I'm also thrilled to bits to see readers picking up really good fiction because they've seen the film, so film tie-ins are a mighty good thing.
And talking about films based on books, David L. Ulin in the Los Angeles Times talks about the marginalisation of authors in Hollywood, a situation that is particularly ironic given the number of movies that have their roots in literary work. But he argues convincingly that now:
Hollywood may be developing a more consistent approach to literature ...Let's hope so.
Anyway, here's a list of this year's movies with film release dates so you can get your reading in first! :
The Kite Runner by Khaled Hosseini (Bloomsbury) / 26th Dec (2007)Which are you most looking forward to seeing or reading? I love Schlink's The Reader, so that's a must-see for me. I've never read Brideshead Revisited and should do, so maybe that's a useful nudge.
PS I Love You by Cecelia Aherne (Harper) / 4th Jan
No Country for Old Men by Cormac McCarthy (Picador) / 18th Jan
The Water Horse by Dick King-Smith (Puffin) / 8th Feb
Jumper by Steven Gould (HarperVoyager) / 14th Feb
Oil! There Will Be Blood by Upton Sinclair (Penguin) / 15th Feb
The Other Boleyn Girl by Philippa Gregory (Harper) / 7th Mar
Love in the Time of Cholera by Gabriel García Márquez (Penguin) / 21st Mar
Beaufort by Ron Leshem (Harvill Secker) / 28th Mar
The Ruins by Scott Smith (Corgi) / 18th Apr
Persepolis by Marjane Satrapi (Cape) / 25th Apr
The Oxford Murders by Guillermo Martínez (Abacus) / 25th Apr
Where in the World is Osama Bin Laden? by Morgan Spurlock (Harvill Secker) / 9th May
The Boy in the Striped Pyjamas by John Boyne (Black Swan) / 20th June
The Chronicles of Narnia: Prince Caspian by C S Lewis (HarperCollins) / 27th June
Angus, Thongs and Full-frontal Snogging by Louise Rennison (HarperCollins) / 25th July
Brideshead Revisited by Evelyn Waugh (Penguin) / 12th Sept
How to Lose Friends & Alienate People by Toby Young (Abacus) / 3rd Oct
The Secret Dreamworld of a Shopaholic by Sophie Kinsella (Black Swan) / 24th Oct
The Reader by Bernhard Schlink (Phoenix) / 26th Dec
Revolutionary Road by Richard Yates (Vintage) / 9th
I found this very interesting post about Upton Sinclair's Oil on the Abebook's Reading Copy blog.