Friday, October 24, 2008

Rebranding - Bookninja Style

How you like the saucy new cover for Margaret Atwood's The Handmaid's Tale?

Yes, it is a joke, sort of.

Earlier this month Bookninja asked :

Are top novelists being rebranded to meet the purchasing habits of an embiggened sector of stupid readers?
in response to this very worrying article in The Independent about novelist Margaret Drabble being under pressure from her publishers to "rebrand" her fiction ... i.e. dumb down.

Bookninja invited blog readers to send in their cover designs for the classics rebranded as more popular genres, and many rose to the challenge with hilarious results. You are invited to vote for the winner by email, but voting closes today so you need to be quick.


Postscript :

Think you can do even better? Now the Guardian is inviting you to send in your own efforts.

7 comments:

dreamer idiot said...

Brilliant... absolutely brilliant, haha. Cormac McCarthy's On the Road, Beckett's Waiting for Godot...

X said...

I think they're being rebranded to meet the purchasing habits of people who say "embiggened" :)

Argus Lou said...

Thanks, Ms Bibli. How do you find these wonderful things? Had the most fun in a week (yes, I know my life is sad). Literary books 'redesigned' as self-help books, gossip mags, cook books and romps in the hay!
How about 'Disgrace' with a cover of ousted, sacked or convicted politicians?

bibliobibuli said...

thanks argus lou

x - i like the word embiggened and hereby adopt it. where's the fun of having a language if you can't coin a new word or two occasionally?

Argus Lou said...

'Embiggen' is perfectly cromulent. (Lisa the Iconoclast, The Simpsons)

ariapertama said...

mempelawa anda untuk vote di sini www.musicforum2007.blogspot.com. Trima kasih.

x said...

Yea lol, who was it that said, "it's a darned poor mind that can only think of one way to spell a word?" :)