This picture (left) made me feel quite nostalgic for those old-fashioned Penguins with the orange and white covers and the happy memories of reads gone by.
Penguin Australia brought out a budget collection of 25 fiction and 25 non-fiction titles in the Penguin Popular series, and the sales have exceeded all expectations, Tom Reilly in the Age reports.
The Brits (and remember that Penguin is a British company) were more cautious and rejected the idea ... and are most probably kicking themselves after bad sales over Christmas.
The low-price philosophy goes back to the whole ethos on which Allen Lane based his business more than 70 years ago - each book is cheaper than a packet of cigarettes.
I don't know whether we will get to see these copies here, but they are certainly Penguins I would want to pick up!