KarnaDya are targeting the youth market and, says marketing mananger Faiz Al-Shahab (left) :
... even though the culture and lifestyle in the books will be different from that of local publications, the plots and story lines will be entertaining to Malay readers. In terms of the storylines, I think Red Dress Ink offers more interesting content compared to local novels. From our experience in Malay fiction, it should be suitable for the local mindsets and tastes.Dzireena isn't too impressed with the titles she picks up, though :
I found the language a bit stiff and writing didn’t flow very well. Some parts sounded like they were direct translations from English to Bahasa.